Importance of good images
While unique, well written, relevant website content brings visitors to your website, the design and the imagery deliver the first visual impression.
If the photography is badly taken, irrelevant, or poorly presented, your visitor will judge you harshly. After that, convincing them you can deliver a quality product or service can be an uphill struggle – no matter what you tell them.
You’ve told them they can trust you – they will want to see that, too.
Using a Professional Photographer
The ideal option is to use a professional photographer. Choose one that has experience in your, or a similar field, and ask to see examples of their work. When you have engaged someone for the project, make sure you have a clear idea of the style of photography that is best for you, and you have a plan of all the photographs you need for your website, plus any marketing campaigns you might want to run. Your designer will be able to help you prepare a plan and get the most from your photographer.
Doing your own photography
If you are confident and capable, taking your own photographs is the most cost effective option. Although, if you were to compare the time you spend taking and editing photos, it may well prove more efficient to bring on that pro.
Combining your photography talents with a pro’s can also be an efficient approach if carried out well. Deciding which key images need a professional’s attention, and which can be done ‘in house’, can be tricky, though.
Not always recommended, but can be a useful addition or temporary measure for your website. The downside is the shots can often look generic and not specific to your business. But they can be a necessary evil and are better than badly taken images.